Ever wondered why so many Web 2.0 or SaaS offerings are free or bundled? It’s because the vendors can’t work out how to bill for them. Don’t believe me? Here are some real-life examples: * A monitoring vendor that switched a $10,000-a-year data extraction option to free because it had no way to measure usage and so couldn’t tell its auditors when to recognize the revenue * A leading SaaS vendor where new product ideas with usage-based pricing schemes never see the light of day because of the $1+ million it would cost to re-engineer the billing system * Another SaaS vendor where it takes up to 8 hours for a sales rep to work through the process of pricing, setting up and approving a customer order for an add-on to an existing subscription